July 11, 2016
ditor’s Note: This post was originally posted in 2016, but due to recent conversations, the date in the title was updated as it’s still very relevant. Like words, numbers can matter. veryone wants to be an influencer, but really it should send people running for the hills when it is suggested that you buy Twitter   [more…]
April 07, 2015
ave you ever wondered what makes some people more successful than others? Sure, talent and experience are a part of the equation, but there is an even more important component – reinvention. Really successful people don’t stand still. They are constantly changing and reinventing themselves. For a more in-depth look at this, I had the   [more…]
January 06, 2015
he term ‘Influencer Marketing’ can mean different things to different people, and can sometimes be narrowly defined as one particular type of influence marketing. A brand might be constraining itself by only considering one type of influencer marketing, when others could be used to supplement it. Here’s a quick rundown of various methods of influencer   [more…]
November 03, 2014
hen you are about to make a purchase, what do you do? If you are like me and most people, we do some research and then based on what we find, we…wait for it…we ask our friends, colleagues and family what product or service they use. This my friends is influence at its best. In   [more…]
August 20, 2014
hether you have a small business or a well-established business, influencers can be a very important part of your marketing efforts.I am often asked how to go about setting up a program so I thought I would share these three quick hits to start an Influencer Relations Program. Once you have followed these steps, you   [more…]
July 18, 2014
nce the darling of women across Canada and the United States for great yoga and leisure clothes, Lululemon seems to have lost its way.  First came the less than stellar quality pants, then the comments that essentially only certain women can wear their pants without issues arising, and now marketing promotions that counter concerns about   [more…]
July 15, 2014
e all think we can communicate. After all, we are all good listeners. e are all very good at sharing information and conveying messages. Right?  rong! Most people are not good communicators. As we move through the corporate world, we are sensitized to “time is money”, “get to the point” and “what’s your ask?”  Our   [more…]
loading more posts…