January 06, 2015
he term ‘Influencer Marketing’ can mean different things to different people, and can sometimes be narrowly defined as one particular type of influence marketing. A brand might be constraining itself by only considering one type of influencer marketing, when others could be used to supplement it. Here’s a quick rundown of various methods of influencer   [more…]
November 03, 2014
hen you are about to make a purchase, what do you do? If you are like me and most people, we do some research and then based on what we find, we…wait for it…we ask our friends, colleagues and family what product or service they use. This my friends is influence at its best. In   [more…]
May 20, 2014
hile my background is predominately marketing and PR, I have done my share of business development. I have also worked with some of the best business development professionals in the world.  hile at CARIS and salesforce.com, I got to work with the best of the best.  And, the best part, I am going to share   [more…]
May 19, 2014
ontent marketing continues to be one of the most important tools in the marketing tool box, and it should be.  After all, when done properly, content marketing helps drive leads.  Known as top of the funnel content, or TOFU as we affectionately call it in the business, why not take advantage of good content marketing?    [more…]
May 18, 2014
elcome to this week’s Sunday Brief.  The Sunday Brief is intended to share with you a few of my top picks from the previous week.  As I always say, sit back and relax with your favourite cup of Joe and enjoy! (If you have a fav that is not on the list, be sure to   [more…]
May 12, 2014
ntrepreneurs have a lot on their minds when doing a start-up.  Not only are they building a business, but because of being resource-challenged, they are also doing their own marketing a lot of the time.  Those who have marketing mentors will get some great advice on how to actually develop and execute marketing plans, strategies   [more…]
April 15, 2014
s a VP of sales who has worked in all functional areas and trained hundreds of sales people all over North merica, the question people ask me most is:  What do I need to do to be successful?  The answer is fairly straight forward, and here are 7 secrets to customer acquisition & ongoing customer   [more…]
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