White Papers | TaylorMade Solutions Home About Services Resources+ Studies White Papers Links Blogs Blog References Connect With Us User Details White Papers What the Heck is a Social Media Playbook (And why you need one!) I originally wrote this ebook while at Radian6. People have been asked about it lately so, sharing. Posted Feb 25 Building Trust, A Real Case Study This case study looks at some work we did with a municipality and helping them on their journey to become a social enterprise. Posted Apr 04 Delivering a Seamless Experience Across EveryChannel With the growth of ecommerce and m-commerce over the last ten years, the way people shop, book travel and do their banking has changed enormously. As life gets busier, more and more people turn to online or mobile channels for a quicker and easier experience. Posted Jan 07 Engaging Customers With Social Media For a growing number of consumers, social media is the preferred means of gathering product information and interacting with companies. Therefore, it is critical that organizations implement effective social media programs as soon as possible. This paper explores the impact of social media on the marketplace and customer behaviors, and provides a six-step “road map” that guides organizations through the process of implementing a social media program. Posted Jan 07 The Four Pillars of Social Media Success The purpose of any piece of data you use in your business is to help you make better decisions. It’s as simple as that. Decisions can be very simple, such as replying so someone’s tweet about your brand. Or they can be very complex and difficult, such as launching a new product line in the market. Posted Sep 09 '13 Real Time Marketing Real-time marketing is not a new concept. It’s about recognizing an opportunity and responding to it, which marketers have been doing for quite some time. So why all the recent fuss? Social media has brought real-time marketing to the foreground simply by changing the rules of marketing. Posted Sep 09 '13 Getting Closer to the Customer Getting closer to the customer is an Economist Intelligence Unit report which examines how the dialogue between customers and companies has changed in response to the advent of new communication channels. Posted Sep 04 '13 Facebook Graph Search On January 15, 2013 Facebook introduced the world to Graph Search. Released in beta, Graph Search joins News Feed and Timeline as Facebook’s third foundational pillar, allowing users to search their social graphs with queries such as: • Friends who like Florence + the Machine • National Parks liked by people who speak Russian and live in Burlington, VT Posted Sep 04 '13 Are you sure you want to delete this White Paper?