Over that last little while there has been somewhat of a debate that has emerged. The debate centers around people who call themselves Social Media (SM) experts. Just over the last 24 hours, a very detailed discussion has been taking place on Social Media Marketing on LinkedIn. This is a fascinating group with great discussions. I encourage you to check it out.
In the end, I don’t believe that there are SM experts! This is to new a game and everyone is playing it differently. Because Starbucks and Best Buy were successful doing it “their” way, does not mean that you and your organization should follow the same path.
Let’s remember what the purpose of SM is – it is about building relationships. You have to be genuine and build relationships your way. To do so the same way that another organization has will be proof positive that you are not genuine.
So, please remember to think about how you want to build relationships and what steps you would like to take to do it “your way.”