Well, we are back. I admit it. We missed a couple of weeks. Tropical Storm Arthur cause great havoc for TaylorMade Solutions, our families, friends, local clients and neighbours. Two weeks ago we were into day two of now power, and day one of no phone service. I had no power for 5.5 days and other team members were without power for longer. There was a lot of yard clean up. I lost a few trees that were completely uprooted. Thankfully no one was hurt. So, finally everything is back to normal.
So this week I thought I would look at videos that caught my attention.
Heineken’s new add for it’s award winning Light Beer is by far my fav of the week. First it features Neil Patrick Harris, whom I love. He is funny. He is likeable. He is Doogie, but all grown up.
What works about this ad? Well, it is very different from the beer ads that I am used to. Beer ads are typically showing a group of friends or party-goers having a great time usually at a cottage or some outdoor retreat. Not this ad though. It is clean, simple and straightforward. It also has humour
Like a Girl is a great ad campaign. It is definitely one of my all-time favourites. There is a great underlying message that all girls, women, boys and men should watch and understand. “Like a Girl” IS a good thing. Good on Always for taking on that message.
Well, these were two of my favourite ad campaigns this week. Two very different feelings. Two different objectives. What do you thin?
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