The Smell of Sales – How Small Business Can Use Scent to Sell
There are many things that influence sales. In an earlier post I talked about how color really can influence buyer behaviour. Color however, is not the only thing that influences sales. In fact, small business can really leverage the power of scent to increase sales. Interested? Let’s dig in!
Know that feeling when you smell fresh baked bread? Of course you do. It is pretty much universal. It is calming and makes you think of home, comfort and overall happiness. When my husband and I were looking to buy our first home, one seller really understood this. He had a loaf of fresh-baked bread sitting out. The smell was amazing. Of course we could see ourselves living there. And, we did buy the house.
This same principle also works for small business.
- Own a sports store? Creating a lightly scented environment with peppermint for example makes people feel energized.
- Are your employees a little too relaxed? Introduce a citrus scent. It is known to increase productivity.
- Going back to my house hunting, the smell of baked goods tends to foster collaboration. Maybe it something around family meals that evokes this reaction, but it works. So, if you want to boost collaboration, introduce the scent of fresh-baked goodies.
- Maybe you want to create the environment of relaxation and comfort. In this case consider scents like lavender or chamomile.
Scent can be very powerful in terms of creating an environment which helps influence how people feel and therefore make purchase decisions. An important factor however is not to go overboard. Many people have health-related issues that can be impacted by various scents. This is not the reaction you want. It is all about subtleties.
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