Late last week many Marketers were reminded that their profession is certainly not a science. There is no one set of procedures or formula for us to follow. After all, we are dealing with human emotions and influencing behaviour. While we know this, and with practice we become more skilled in our art over time, things still happen to that make us go “hmmm”. With the announcement that Vic Gundotra, the father of Google+ was leaving the company, the chatter started on whether Google+ is going…going…gone?
With all of the changes that Facebook has been making to its algorithm as of late, many Marketers were starting to re-evaluate how they could make better use of Google+. After all, the organic reach that for-profit organizations had enjoyed for years has been continually disappearing on Facebook. In fact, Facebook wants us to advertise in order to reach our audience. Even if fans, prospects or customers have “Liked” your page, there is no longer a guarantee that any of these people will actually see your special offers, updates, etc. without advertising.
So, based on all of this, Marketers were starting to look at Google+ through a whole new lens. Depending on which study you follow or buy into, Google+ has a very respectable user base. For example eBiz lists Google+ with having 120,000,000 unique monthly visitors. That is nothing to scoff at. And, the numbers were actually growing.
Now, however we are left thinking and rethinking what to tell our clients and how to progress. It is uncertain whether or not Google+ will survive without Vic. We will have to wait, watch and evaluate. The story is not yet over. I am sure that I will be writing about this very issue again. Please stay tuned.
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