When was the last time you updated your social media profiles? Has it been awhile? It has…hasn’t it? I know, I know, it can be daunting when you haven’t touched them in awhile. But relax, we have some really easy tips to freshen up your social media profiles. And, now is a perfect time to update your social profiles. After all, they are an extension of who you are – your personal brand. What do your profiles say about you? Let’s dig in:
1. Picture This!
Still have the egg avatar on Twitter? Is your LinkedIn image your company logo? It’s time to get a headshot of you! Remember, these are your personal reputation assets and they should serve as a way for people to recognize you, not your employer.
We know from research that profiles with photos get more views. Why? Well, primarily it’s about human nature. People want to connect with people. After all, social media is a means to be social, so be social. Say cheese!
2. Don’t be Bio Shy
Whether in Twitter, LinkedIn, Facebook, Google+ and on and on, be sure to always complete your bio. Do you have to write a book about who you are? Of course not. Each channel however, does have different character limitations in terms of length. A general rule of thumb is shorter is better. If you have a longer bio, you can always put a link to your about.me page.
3. Some Simple but VERY Important LinkedIn Profile Tips:
- Be sure to include a summary at the top of your profile, but please, please and please don’t speak in the third-person. That is just weird and creepy!
- Update your LinkedIn url to be reflective of your name and not the default.
- And be sure to turn of your auto notification setting so that every time you edit your profile, notifications aren’t sent out to your network. It’s easy to do really…just go to your Privacy and Settings click on “Manage” and then click on the “Turn on/off your activity broadcasts” as noted below. This will help ensure that you aren’t inundating people.
Of course there are many other things that you can do to improve your profiles, but these are the basics that every professional can easily implement within only a few minuts …well maybe not the photo, but everything else. Your social profiles are an extension of you, the story you tell about yourself. They are your personal brand. Take control!
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