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Social Media Profiles

3 Easy Tips to Freshen Up Your Social Media Profiles

When was the last time you updated your social media profiles? Has it been awhile? It has…hasn’t it? I know, I know, it can be daunting when you haven’t touched them in awhile. But relax, we have some really easy tips to freshen up your social media profiles. And, now is a perfect time to update your social profiles. After all, they are an extension of who you are – your personal brand. What do your profiles say about you? Let’s dig in:

1. Picture This!

Still have the egg avatar on Twitter? Is your LinkedIn image your company logo? It’s time to get a headshot of you! Remember, these are your personal reputation assets and they should serve as a way for people to recognize you, not your employer.

We know from research that profiles with photos get more views. Why? Well, primarily it’s about human nature. People want to connect with people. After all, social media is a means to be social, so be social. Say cheese!

Social Media Profiles

2. Don’t be Bio Shy

Whether in Twitter, LinkedIn, Facebook, Google+ and on and on, be sure to always complete your bio. Do you have to write a book about who you are? Of course not. Each channel however, does have different character limitations in terms of length. A general rule of thumb is shorter is better. If you have a longer bio, you can always put a link to your about.me page.

Social Media Profiles

3. Some Simple but VERY Important LinkedIn Profile Tips:

  • Be sure to include a summary at the top of your profile, but please, please and please don’t speak in the third-person. That is just weird and creepy!
  • Update your LinkedIn url to be reflective of your name and not the default.
  • And be sure to turn of your auto notification setting so that every time you edit your profile, notifications aren’t sent out to your network. It’s easy to do really…just go to your Privacy and Settings click on “Manage” and then click on the “Turn on/off your activity broadcasts” as noted below. This will help ensure that you aren’t inundating people.

Social Media Profiles

Of course there are many other things that you can do to improve your profiles, but these are the basics that every professional can easily implement within only a few minuts …well maybe not the photo, but everything else. Your social profiles are an extension of you, the story you tell about yourself. They are your personal brand. Take control!

Looking for help with your marketing and social media? Click here, we’ve got you covered!

US Airways and #myNYPD Demonstrate Need for Professional Community Management

Let’s face it, even with a decade of social media under our belts, there are still examples of social gone wrong.  Two of the latest examples are of course the absolutely terrible tweet from US Airways of a naked lady and the #myNYPD’s campaign, which was supposed generate some love going horribly wrong.  There are many examples, but these two latest examples really demonstrate why you need professional community management. US Airways and the #myNYPD Demonstrate Need for Professional Community Management, heatherannemaclean.wordpress.com

A few years back, community management was all the rage.  Companies of all sizes were wanted community teams to manage their listening and engaging programs.  This of course became the style du jour when companies like Radian6 made it so much easier to not only aggregate all the conversations about your brand into one easy to reference location, but to also be able to respond (a.k.a engage) and workflow the conversations.  This was a phenomenal break through and made the whole process so much easier to do.  Unfortunately, many companies went overboard with their Community Teams, hiring far too many Community Managers, had too few metrics and too few hard core roles and responsibilities.  Before long, Community Teams were viewed by many as people just having fun and playing on social media.   That is neither the role nor goal of having a Community.  When done properly Community Teams save you money, protect your reputation and even find you leads.  Here are 4 things to help you deliver solid results (and create a team with purpose that can protect your brand):

1.  Identity Roles and Responsibilities

Community Managers need to have defined job descriptions with expectations made very clear.  This helps both the Community Manager and Management know and understand what is expected.

2.  Clearly Define Metrics

One area that I personally experienced was that many companies didn’t have any metrics set for their Community Teams.  When they were implemented, the buy-in and acceptance was difficult.  Teams felt that suddenly they had to perform and be robots.  This was not the case, but  the individuals didn’t like the expectations, that should have laid out clearly at the beginning.  Metrics can and do change over time, but you need to be measured and measuring your team.

3.  Training

This is an extremely important component.  We all assume that people have common sense and that they will or won’t do certain things. I am not sure of the behind the scenes scenario with US Airways and the individual that thought it was appropriate to ReTweet the photo of a naked woman, but either it was a case of a disgruntled employee, someone with zero common sense or someone who wanted to get fired.  Either way, you need to train your employees with the understanding of what your brand is, what your voice is, what is and is not appropriate.  In addition, you need to ensure that you have a clear escalation process in place to address rogue employees, errors in judgement and/or community members.  You need to act fast in these circumstances.

4.  Have a Playbook

A Playbook helps everyone understand exactly what they are doing and what they need to do while monitoring and engaging on behalf of your brand.  It also helps Management to have the confidence that there are proper processes in place.

For more information on Playbooks, feel free to contact me through TaylorMade Solutions.  We can help!