content marketing

Busted: I Haven’t Practiced What I Preach

I admit it. I have not been practicing what I preach. For those who follow me, either through blogging or speaking engagements, I often talk about content marketing and how to do it well. One of the things I “preach” about, is frequency. WELL…the last time I posted on this blog was about a month and a half a go. Oh, don’t get me wrong, it is not that I haven’t been writing and blogging. I have. But, just not for my own blog. I feel a bit like the carpenter – you know the one who is always working for others, but not finishing the work he or she has at home. So, while no one has called me out, I am calling me out. I am busted: I haven’t practiced what I preach! The question is: what will I do about it?

content marketing

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I do have a plan however! Ya, I am one of them. I make plans and lists and even pros and cons lists! Ironically I haven’t made a pros and cons list for awhile, but after a Friday conversation with my 212 degrees buddy, I realized how much I miss the value that they bring to the equation. So, I made one last night for a specific issue. It helped significantly..but I digress….back to content marketing and my plan.

1.  Dust off my editorial calendar

I also admit that writing as much as I have for others, including some really, really fantastic industry blogs I have let my own editorial calendar kinda get dusty. So, I have spent some time thinking about my own calendar and doing some planning. While it took a few hours, it was well worth it.

2.  Setting Realistic expectations

While I do believe I should be blogging at least five times a week for my blog, that might not be realistic right now. In total I am writing for more than seven different sources at the moment. And, while I love it, I have obligations and commitments to develop content for others that I have to put first. I want to give them the best content I can so they can achieve the goals that they have for lead generation and reputation/thought-leadership.  This is important to me. So, I will strive to blog three times a week for my own blog.

3. Finish the Eight Drafts

Again, no excuse for not creating my own content. I actually have eight blog posts in draft format.  Something was holding me back from publishing them. Some little piece of the content was not quite right. After reading them, I know what I need to do to make them “right”. All I really needed to do was pause and reflect. Look at them critically and view them as my audience would. Sometimes absence is a good thing.

4. Make a Commitment to Myself

In the journey to financial independence, advisors tell us to pay ourselves first. I guess the same can be said about writing your own blog. Write for yourself first. While it is extremely important for me to meet my commitments to others for content, I can’t forget how important it is for my own audience. I do have people who read my content and often send me wonderful feedback, comments and questions. So, for them and myself, I need to make a commitment. Will I fall off the wagon again? It’s possible. I am, after all, only human. So, if I do, prod me..poke me and call me out. It’s o.k.

5.  Have Fun

I love writing. Somewhere along the way though I was making it a bit too formulaic though. I am not sure why. Maybe I was trying to emulate some of the serious stuff I see out there. While business is all about return on investment and turning a profit, there is (and should be) a human element. People do like to have fun, and I need to be me and not someone else! So, I will commit to being me.

There. That is my plan. Simple and uncomplicated.

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