Posts

The Sunday Brief (May 18, 2014)

Welcome to this week’s Sunday Brief.  The Sunday Brief is intended to share with you a few of my top picks from the previous week.  As I always say, sit back and relax with your favourite cup of Joe and enjoy! (If you have a fav that is not on the list, be sure to let me know).The Sunday Brief heatherannemaclean.wordpress.com

This week my picks are a little different.  I hope that you find them interesting and useful.

1.  Gavin O’Mally (@mp_gavin)’s Pinterest Raises Additional $200M To Turn Site Into Discovery Platform

Pinterest is still struggling to stand out from the rest and to expand its appeal beyond women.  There have been some advances, but based on this post, it would appear that they want to take additional steps to really stand out.  A good and quick read.

2.   The Definitive Guide to Using Content Marketing for B2B

@markfidelman shared this post of Pratik Dholakiya.  Content marketing remains one of the great unkowns for people.  In some cases it is warranted. I have unfortunately seen many people who know nothing about marketing or content marketing selling their services to trusting people.  In other cases, it comes down to fear or thinking that you have nothing to offer. This article helps you get past the latter.  A good and interesting piece.

3.  Agile Selling by @jillkonrath

This isn’t a blog post, but rather a book that will be released early next month.  Jill is one of the best known in the business for her sales knowledge and expertise.  In her latest book, Agile Selling, she doesn’t disappoint.  If you are in sales, this is a must-read.  Heck, even if you are not, but want to understand the importance of agility in our work environment today, this is an excellent read.

So, there you have it.  This weeks picks!  Let me know what you think, or if you would add anything to the list.

Want more information?  Feel free to sign up for our newsletter at TaylorMade Solutions (insert “newsletter” into inquiry box)

 

 

 

The Sunday Brief

Welcome to the Sunday Brief!  I have compiled a list of blog posts that I found particularly insightful and useful for clients and friends alike.  Sit down with a cup of coffee and check out this week’s Sunday Brief:The Sunday Brief heatherannemaclean.wordpress.com

1. The Value of a Social Media Audit

My favourite post this week comes from Kathi Kruse, of Kruse Control Inc. She wrote about something very near and dear to me, the value of a social media audit.

I full heartedly agree that every company needs to do a social media audit from time-to-time.  In addition, don’t just have anyone do a social media audit, have someone who understands audience, personas, marketing and communications.  Remember, social media is not a strategy unto itself.  As a result, you need an auditor who knows and understand the bigger picture.

2.  Fight The Tyranny of Writing Authorities

There are so many books, blog posts and people willing to give advice these days.  And, of course I realize that I am one of them, so the irony of this is not lost on me.

However, that being said, I particularly enjoyed Jack Steiner’s  83,168 Mistakes Every Writer Makes.  It is a great read and tells you to listen and yet throw out advice at the same time.  The key take-away?  We are human and we need to have our human voice in what we write.  If we were to listen to every bit of writing advice, everything would be dull and boring crap written exactly the same way.  Love it!

3.  Times are Changing, are you?

Number three for me this week is sales-related.  Jill Konrath, always a good read, doles out interesting food for thought in My Boldest Sales Predictions – Ever.

Jill focuses on people learning agility.  I have to agree with her.  With our ever changing environment, those who are agile survive.  They are able to adapt more quickly and make the changes needed to be happy, productive and producing results.

These are just three of my top reads from this past week.  What would you add?

If you missed the posts I shared this week, you can view them here.