The Sunday Brief (May 18, 2014)
Welcome to this week’s Sunday Brief. The Sunday Brief is intended to share with you a few of my top picks from the previous week. As I always say, sit back and relax with your favourite cup of Joe and enjoy! (If you have a fav that is not on the list, be sure to let me know).
This week my picks are a little different. I hope that you find them interesting and useful.
1. Gavin O’Mally (@mp_gavin)’s Pinterest Raises Additional $200M To Turn Site Into Discovery Platform
Pinterest is still struggling to stand out from the rest and to expand its appeal beyond women. There have been some advances, but based on this post, it would appear that they want to take additional steps to really stand out. A good and quick read.
2. The Definitive Guide to Using Content Marketing for B2B
@markfidelman shared this post of Pratik Dholakiya. Content marketing remains one of the great unkowns for people. In some cases it is warranted. I have unfortunately seen many people who know nothing about marketing or content marketing selling their services to trusting people. In other cases, it comes down to fear or thinking that you have nothing to offer. This article helps you get past the latter. A good and interesting piece.
3. Agile Selling by @jillkonrath
This isn’t a blog post, but rather a book that will be released early next month. Jill is one of the best known in the business for her sales knowledge and expertise. In her latest book, Agile Selling, she doesn’t disappoint. If you are in sales, this is a must-read. Heck, even if you are not, but want to understand the importance of agility in our work environment today, this is an excellent read.
So, there you have it. This weeks picks! Let me know what you think, or if you would add anything to the list.
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