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The Sunday Brief (June 29, 2014)

Welcome to this week’s The Sunday Brief. As I sit listening to one of my favourite radio shows (and yes, I did say radio) and drinking a really great cup of coffee I decided to only write about one post this week. Why?  Well, it is a post that echoes something that I have been saying for years. So, I obviously believe strongly in what is being advocated. My influence however, does not extend nearly as far as the subject of this blog post. So, without further adieu, here is my one and only pick for this week:The Sunday Brief heatherannemaclean.wordpress.com

Richard Edelman: Traditional Marketing Is Broken

This LinkedIn post by Shane Snow  is a great example of re-examining how people are influenced and how there has been a paradigm shift in terms of who has the power – the consumer or the brand? More over it explores the importance of communicating with people in advance of trying to sell them something. It is about creating a relationship or relationships.

For years I have advocated that we need to build communities and thereby build relationships. We need to communicate and share information relevant to our community. Of course when Richard Edelman speaks, there is a great probability that people will listen. So maybe I was ahead of my time in espousing these thoughts – at least that is what I am telling myself this morning.  Hey we can all dream right..but I digress.

Regardless of who is saying it, it is being said and I am glad.  Edelman’s examples of Red Bull and Blackrock really demonstrate the point. It’s not all about you.  In fact, you are only a supporting character. It’s about your audience, your community, your customers, your prospects…whatever you label them as it is all about them.  So, listen, build “meaningful” relationships, and communicate versus pushing your product or service. Give it a try and see what happens. I think that you will be pleasantly surprised.

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The Sunday Brief (May 18, 2014)

Welcome to this week’s Sunday Brief.  The Sunday Brief is intended to share with you a few of my top picks from the previous week.  As I always say, sit back and relax with your favourite cup of Joe and enjoy! (If you have a fav that is not on the list, be sure to let me know).The Sunday Brief heatherannemaclean.wordpress.com

This week my picks are a little different.  I hope that you find them interesting and useful.

1.  Gavin O’Mally (@mp_gavin)’s Pinterest Raises Additional $200M To Turn Site Into Discovery Platform

Pinterest is still struggling to stand out from the rest and to expand its appeal beyond women.  There have been some advances, but based on this post, it would appear that they want to take additional steps to really stand out.  A good and quick read.

2.   The Definitive Guide to Using Content Marketing for B2B

@markfidelman shared this post of Pratik Dholakiya.  Content marketing remains one of the great unkowns for people.  In some cases it is warranted. I have unfortunately seen many people who know nothing about marketing or content marketing selling their services to trusting people.  In other cases, it comes down to fear or thinking that you have nothing to offer. This article helps you get past the latter.  A good and interesting piece.

3.  Agile Selling by @jillkonrath

This isn’t a blog post, but rather a book that will be released early next month.  Jill is one of the best known in the business for her sales knowledge and expertise.  In her latest book, Agile Selling, she doesn’t disappoint.  If you are in sales, this is a must-read.  Heck, even if you are not, but want to understand the importance of agility in our work environment today, this is an excellent read.

So, there you have it.  This weeks picks!  Let me know what you think, or if you would add anything to the list.

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