Live Tweeting while at an event can be a great tactic for a brand and doing it like a rockstar not only fosters engagement, it can drive traffic back to your site and ultimately add to your sales funnel. So, what are the best practices when it comes to live Tweeting? Check out these 10 tips:
1. Establish A Plan
This is particularly important if you are live Tweeting on behalf of a brand. You need to ensure that you have all your ducks in a row, or at least be prepared for all scenarios. For your plan to cover all of the bases, be sure to think about all of the following tips.
If you are Tweeting on your own, you still need to put some thought into how, what and when. The following points will also help you to do this well.
2. Have Your Playbook Updated and Ready to Go
This mostly applies to brands, but an individual could have his or her own playbook. In any event, make sure that you know what to do in the event of trolls, hashtag hijacking, etc. Be sure you know your workflow, who needs to be involved in any escalation and more. While 99% of the time you won’t need this level of detail, being over prepared for such events is always worth the effort. It also serves as a refresher for those listening and engaging on behalf of the brand.
3. Be Sure to Listen as Well as Engaging
This might seem obvious and would hopefully be addressed in your playbook, but for brands in particular you want to ensure that you have enough resources to not only be live Tweeting, but also to be listening. Have one person focused on responding on behalf of the brand and let the other focus on live Tweeting.
4. Use the Right Hashtag
For a brand, you want to establish your own hashtag. However, you should think it through carefully. Make sure that you don’t select a hashtag that when combined is offensive, embarrassing, or already in use by someone else. (See image above…I am sure that Susan wasn’t thrilled with this hashtag.) Also be prepared that you could have other people hijack your fantastic hashtag for their event at some point. It can and does happen. Also share, share and share your event hashtag. Make it easy for people.
As an individual this can be equally important. Believe me it can be quite lonely Tweeting if you are using the wrong hashtag. Do some research first and/or ask the event organizers what their hashtag is if they don’t have it on their website or in their collateral.
5. Give Your Audience A Heads Up
Your followers will always appreciate the heads up when you will be Tweeting more than normal. This applies to both brand handles as well as personal handles.
If your brand is live Tweeting and you want your followers to participate, be sure to let them know what the proper hashtag is and when you will commence live Tweeting.
6. Schedule Tweets
While this works really well for a brand, it can be quite useful for an individual to schedule some Tweets in advance too. There may be specific points or pieces of information that you want to get out there. Prescheduling can be great for this. This also works well if you are Tweeting in more than one language.
7. Remember Your Goals
As a part of the overall plan, brands should have goals and objectives of what you want to achieve through live Tweeting. Is it to inform your customers, increase your network, drive more traffic to your website. Make sure it is clear and understood by all parties.
As an individual you should also have goals. Don’t just Tweet for the sake of Tweeting. Be thoughtful and add value.
8. Don’t Forget Photos
People love photos! So, be sure to include a good variety of quality photos in your live Tweets. You don’t need to do it for every Tweet, but maybe try a 50:50 mix of text:text & photo. For quality photos look at composition, lighting and the number of people in the picture.
9. Maintain Your Voice
Remember what your brand voice is. This is not so important for an individual, but do remember to avoid becoming a robot. Have fun with your live Tweeting. Others enjoy that and are more likely to share your Tweets.
10. Ignore Trolls and Hackers
While this can be hard to do at times, giving them an audience is exactly what they want.
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