In a Social Enterprise Asking “who owns the customer” is Not Only Antiquated, it is Ludicrous Each day we have interesting and insightful conversations that get our juices flowing. Sometimes we get a new idea or sometimes we exit those conversations just scratching our heads. I recently had dinner with someone I have a great […]
In my last blog posting I spoke of people, in general, having a fear of social media. The question is why? The answer could be as simple as “it is human nature”, but that would be letting me, and you, off the hook way too easily! We need to dig a little deeper. For this […]
Perhaps the fact that organizations like Edleman’s looks at and measures trust is only a small indication of a bigger issue – people no longer trust. In the age of social media there are many ways for people to unite over a cause and to share information – right or wrong. Chances are however, that […]
Like it or not, email continues to have a role in our lives. For many, email is the preferred way to communicated with colleagues and friends. For others, email is passé and they have moved on to various social media platforms. Whichever side of the fence you are on; there is still a place for […]
Over that last little while there has been somewhat of a debate that has emerged. The debate centers around people who call themselves Social Media (SM) experts. Just over the last 24 hours, a very detailed discussion has been taking place on Social Media Marketing on LinkedIn. This is a fascinating group with great discussions. I encourage […]
Why is it that we cannot trust? What has happened in our culture and/or society that encourages us to trust only after we have tested and tested our relationships? Clearly there has been something that has transpired that has caused a dramatic shift for people. We see this with the rise and evolution with Social […]
Being able to trust, or not trust, is not just an issue for the employee or the consumer. We know for a fact that as employers we have a few trust issues ourselves! In fact, there is a fair amount of research to demonstrate that like employees, employers fall short in this area. According to Charlie Taylor and […]
So, we have already established that companies need to be involved in Social Media. It is better to be a part of the conversation rather than just having everyone else talking about you. That being said though, what kind of organization are you now? What kind of organization do you want to become? I suppose […]
Trust. Now there is a word. Trust. Who do you trust? At work? At home? As a consumer? As a person? Who do you trust? Trust is an area of interest that has had an interesting evolution. Over the last decade or so, people and researchers have come to have a fascination with trust, and […]
Let me start off by saying that I truly believe that this is the first time in history when there really is the possibility of having a two-way dialogue. On the one hand, technology has developed to the point where we actually have tools that enable not just word-of-mouth, but world-of-mouth. On the other hand, […]