Developing a sales pitch is both complex and time consuming. What may work for some buyers might not be right for others. Time is money and whether you’re selling a product, service, or a full solution, you need to captivate your audience immediately. Nowhere is this more evident than on ABC’s Shark Tank, a reality series […]
Whether you are in your first year of college or university, or your last, it’s time to start thinking about your personal brand. Whether you are looking for your first summer job, or better yet preparing to graduate, you need to think about what your brand will be when you graduate. And yes, you do […]
Jimmy Kimmel did a fantastic job pranking the world. Yes, the world. A fake video uploaded to YouTube with a girl twerking and catching fire not only went viral with more than 9 million views on YouTube, but mainstream media went crazy over it. So, what should this prank teach us? 1. Just because it […]
Content marketing continues to grow and for good reason. It enables businesses to leverage their expertise in a real and demonstrable manner, at a relatively low cost. So, why aren’t more small businesses taking advantage and implementing content marketing? The answer is simple. They just don’t have the expertise or the time. The good news […]
Communications is at the core of success and therefore, a periodic communications audit is critical to ensure that you are meeting the changing needs to your stakeholders. Here are 12 reasons to do a communications audit immediately: Image Courtesy of www.bcrealtysolutions.ca 1. You are no longer getting the same level of employee feedback as you once […]
Small and medium business owners are always on the lookout for great resources to help them grow, but they don’t always have time to research, read, and sort the wheat from the chaff. So I’ve done the preliminary work for you. Here are 25 helpful small business resources covering everything from naming your new business […]
I love that I get the chance to meet really smart, interesting and inspiring people and in the process read great books and do book reviews. Danny Brown is one of those people. Sam, hopefully we get to connect soon too! As I get ready to do my PhD on Digital Influence, I was pumped to read Danny’s and […]
Performance killers are a reality, but it is up to an organization’s leadership to be on the watch for such behaviour. In fact, it is essential for managers to be trained to spot and address these destructive behaviours in order to build high-performance teams. And herein lies the difference between teams and departments. In teams […]
People Ask Me: What Social Network Should I Use? Which network or networks should I choose? Facebook, Twitter, LinkedIn, Google+? By far this is the question that I am asked the most, and understandably so. It can be quite daunting to look at all the different networks, existing and emerging, and wonder which one should I […]
More and more people are asking me questions about how to do “something” with respect to social media. While social media is not the new kid on the block anymore, people are still struggling to understand all the different channels and when to use which one. So, based on which question I get asked in […]