To fully appreciate the power of Social Media, we first need to review where we have been and where we are now. Traditional marketing and communications have been rooted in some very simple principles – message generation, control and what I like to call “telling.” Let’s look at each piece. Whether you are creating a […]
About Heather-Anne MacLean
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Entries by Heather-Anne MacLean
Thinking about your company taking the plunge and getting to Social Media? Are you wondering where to start and which tools should you use? Do you have questions about whether or not you can trust your employees? You can take solace in the fact that you are not alone. Many communications and marketing professionals ask […]