Despite social media being a part of our lexicon for more than a decade now, many organizations still struggle with incorporating social media because they just don’t know what to measure or how to measure the return on investment (ROI). It doesn’t have to be complicated. While at Radian6 I worked with many companies that […]
Marketers and researchers love numbers, data and insights. So here are a 25 numbers, stats and tidbits of interest for Digital Marketers. Facebook: (source) More than a Billion Users 55% of daily users are using mobile 59% of ad revenue is from ads on mobile devices 65% of interaction with content is still done on desktops […]
Remember the email from a certain part of the world that offered us millions of dollars if we helped some widow or bank employee get unclaimed money out of the country? Or, more recently how about those super annoying calls from people that claim to be calling from California because they somehow know that our […]
Late last week many Marketers were reminded that their profession is certainly not a science. There is no one set of procedures or formula for us to follow. After all, we are dealing with human emotions and influencing behaviour. While we know this, and with practice we become more skilled in our art over time, […]
As a part of my day-to-day, I regularly participate in webinars both as a registrant, and on occasion, I also get to be a presenter. A well thought out webinar can be an invaluable tool for participants. It can provide insightful information that is immediately executable. It is also a great tool for companies to […]
David Alston is the Chief Innovation Officer at Introhive, an advisor to multiple startups, a director at ScribbleLive, an advocate for kids coding and the transformation of the Maritime economy to one underpinned by tech, and supporter of alternative energy approaches. He also wears a cowboy hat, sings Johnny Cash songs and is one heck […]
In Part 1 of this two part series, I interviewed Bryan Reid Senior, founder of Pioneer Log Homes and learned how passion, people and relationships built this world class business. In this post, we will learn about Joel Roorda, one of the brilliant craftsmen of Timber Kings and the 3 proven tips on how HGTV’s […]
We all talk about customer service and being customer-centric, but few of us really live up to that standard quite like Pioneer Log Homes, also known as HGTV’s Timber Kings. If you have ever watched the show, you know what I am talking about. These guys are not only absolutely amazing craftsman and engineers, they […]