Live Tweeting while at an event can be a great tactic for a brand and doing it like a rockstar not only fosters engagement, it can drive traffic back to your site and ultimately add to your sales funnel. So, what are the best practices when it comes to live Tweeting? Check out these 10 […]
Have you ever been a loyal customer? Sure you have. Have you ever been put off by something by something that the brand you have been so loyal to has done? Of course you have. Sometimes it is something so innocent that they that don’t even know that they have done it. Nonetheless, while innocent, […]
Welcome to this week’s Sunday Brief. The Sunday Brief is intended to be my medium to share with you a few of my top picks from the previous week in one short collection. As I write this I am enjoying a cup of flavoured coffee, which I realize is sacrilegious to many, but Spicy Mayan Chocolate […]
Note: this post previously appeared on LinkedIn’s series, If I Were 22. Like many, I have been asked to write for LinkedIn about my advice that I would give to the new college graduates. Thinking back to when I was 22, which really was not “that” long ago. At least I like to think that […]
Do you use your personal Twitter handle for professional purposes? Of course you do! I recently surveyed 150 people and 99% indicated that they do in fact use their own Twitter handle to communicate, network and conduct research in a professional capacity. As a part of that survey, I also asked questions about their bios, how […]
I have been working in social media now for more than a decade and I have pretty much seen it all – from really nasty trolls to people still trying to using old school tactics to misusing channels and on and on. In reality though the #1 reason people fail at social media is basic […]
Welcome to this week’s Sunday Brief. The Sunday Brief is intended to share with you a few of my top picks from the previous week. As I always say, sit back and relax with your favourite cup of Joe and enjoy! (If you have a fav that is not on the list, be sure to […]
Yesterday I received an email from a local company that wanted me to take a quick 2-minute survey to help them improve. The idea itself is a good one; however, the execution of the survey was not so great. If you want to leverage the power of surveys, here are 5 essential tips to ensure people […]
While my background is predominately marketing and PR, I have done my share of business development. I have also worked with some of the best business development professionals in the world. While at CARIS and salesforce.com, I got to work with the best of the best. And, the best part, I am going to share […]
Content marketing continues to be one of the most important tools in the marketing tool box, and it should be. After all, when done properly, content marketing helps drive leads. Known as top of the funnel content, or TOFU as we affectionately call it in the business, why not take advantage of good content marketing? […]