When making purchasing decisions we like to think that we are using a rational, and where warranted, an analytical approach. Unfortunately, this is not really the case. Our emotions actually have a more signifiant impact on our buying behaviour than we realize. Leveraging these emotions therefore, is an important component for anyone selling a product […]
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Whether you work for a small business owner, a start-up, a not-for-profit or even a college or university, building and sustaining relationships is very important to your bottom line. With government agencies, there is an expectation that you regularly communicate with your tax payers and stakeholders to keep them informed. So, why is it is that […]
These are some basic tips for your LinkedIn profile. We can help you make your profile stand out.
Think Spring cleaning is just for your home? Think again. Our social media profiles, whether personal or for our brands can also use a freshening. Here are 3 tips to freshen up your social media profiles: 1. Update Your Avatars (Profile Pics) This should be the most obvious on the list. When was the last […]
Each week I get at least a dozen “people” who start following me on Twitter with the sole intention of trying to get me to buy followers. Needless to say, I don’t follow back and, more importantly I don’t buy followers. While this is point of debate for some, I don’t believe in buying followers. […]
Is your company still in denial thinking that you don’t need to embrace social media? If so, you are suffering a great cost which can be documented through research. For example, McKinsey & Company research shows that unlocking value and productivity through social media is significant. In fact, the study reports that social media could potentially contribute between […]
As hiring managers or recruiters we all want to hire the best people for our organizations. After all, a hiring mistake is a costly mistake. While it is difficult to fully assign a concrete number that everyone can agree on, you do need to think about lost productivity, additional recruitment costs, training costs, etc. On […]
How would you like to debut your brand to 3.1 million people? That would be pretty amazing right? Well, that is exactly what Mike Wolfe did in 2010, when his show, American Pickers debuted on the History Channel making it the highest rated debut since 2007. This didn’t “just happen”. When you dissect it, Mike […]
According to Jobvite and its annual Social Recruiting Survey, social recruiting has become an essential HR practice with 92% of U.S. companies using social media to find new talent. By leveraging social for recruitment, you can position yourself as a rockstar saving both time and money and increasing your effectiveness while hiring. Here are six ways […]