LinkedIn continues to grow in popularity and is used by more recruiters than any other tool right now. While you might not be looking for a job, you might want to use LinkedIn to enhance and maintain your personal brand. But the question is: where do I start? Or, I have a profile, but don’t […]
Sure, sex sells and drugs and rock n’ roll still elicit a raised eye brow from many, but I have a question that is much more important to the masses. Are we really ready for where smart technology – specifically related to appliances – is taking us? Do we have the ethical issues identified? What […]
I have worked in the management consulting/marketing/PR industry for a long time know. I have seen many trends emerge and die. I have seen the good, the bad and the ugly. My colleagues and myself have also shaken our heads more than a few times when self-professed experts or gurus have emerged offering a one-sized […]
Great companies stack their C-suite with the best people they can find to support the CEO and the objectives of the company. Great companies also realize that in order to build their brand and ultimately sales, they make marketing an integral part of the overall strategy. Entrepreneur.com said it best: many current business battles are […]
Every day marketers are looking for the next big thing. Knowing what will be “the” next big thing is hard to say. From experience I can say that there are a few things that I am watching very carefully this year. In fact there are 6 marketing trends that I am watching in 2014: 1. […]
I don’t make New Years resolutions. I don’t believe in them. However, I do use this time of year to take inventory and edit. So far I have removed over 100 pounds of paper from my house and have laundered and prepared three large bags of clothes to take to one of our local charity […]
Do you have customers in Canada? Do you email your customers? Thinking about setting up an email campaign for your customers? Now is the time to learn about the new Canadian Anti Spam Law that comes into effect this July (2014) in Canada, and yes this applies to companies based in the United States. This […]
Like many in the Marketing, PR and business world, I am anxiously awaiting the 2014 Edelman Trust Barometer. Will the bizarre political antics of 2013 result in abysmal results when the 2014 Trust Barometer is released? (Tweet this) Time will tell. This is a question on the minds of many. And, quite frankly it should […]
It takes a lot for me to write a blog post discussing how a company messed up. I don’t like doing it really. Why? All companies make mistakes. After all, they are run by human beings and we all make mistakes from time to time. As a result, we should use mistakes to learn what […]
If you haven’t heard of Downton Abbey by now I am not sure what you have been doing. I dare say that each of us who work in content marketing would love to have the audience that Downton has achieved. In fact, according to Entertainment Weekly the Season 4 premiere on PBS was up 22 […]