Customer service is not something that you expect some of the time. Customers expect good customer service all of the time – period – full stop. Great customer service is what sets a brand apart from its competitors. Unfortunately, some companies are failing at customer service – both traditional AND social. Even more unfortunate is […]
If 2013 taught us anything, content marketing is not going anywhere. Nearly all leading companies finally have content strategies. With this in mind, tactics have had to change. What do brands do to stand out in a sea of content that flows freely in every digital space that can possibly exist? Good question! Thankfully […]
Not everyone is recovering from Christmas Day or enjoying Boxing Day, so this is a great time to look at your social media profiles. It is an even better time to update your profiles so that they are top-notch for 2014. Here are 20 updates that you can do this week: Twitter Update your Avatar […]
Blizzards, hurricanes, tornados, flooding — you name it and these weather events can wreak complete havoc on our electrical grid, leaving thousands and sometimes tens of thousands of customers without power. Most utilities, but not all, do a great job of getting the preparedness message out to customers in advance of the storm, and really […]
It’s time to grow up and face the fact that social media, or what you say in social media channels specifically, can get you fired. This is a message that I “try” to get across to University students and professionals that I coach on best practices for social media, PR and media relations. Unfortunately […]
According to a 2013 Pew Internet study, 56% of Americans own a smart phone and 35% own a tablet. Research from Canalys earlier this year predicted that tablet sales would increase by 59% this year. In fact in Q3 of 2013, over a quarter of a billion units shipped worldwide. So getting your mobile strategy […]
The choice of corporate spokesperson should never be taken lightly. Never. Having the wrong person representing you can damage your brand in the best case scenario. In the worse-case scenario, it could destroy your brand. The person or persons chosen need to be creditable, knowledgeable, well-spoken, but above all empathetic and likeable. There have been […]
In this always-on fast-paced world we are all super connected to our technology. We want to be on top of the latest email, tweet or Facbook post. We want to appear cool and suave by responding quickly with some witty retort. We want to feel important. But have you ever wondered how you really appear […]
As a professional marketer, I thought that I had seen it all when it comes to the good, the bad and the ugly of direct mail campaigns. I was wrong. Last week my husband received a letter from a vendor, who shall remain nameless, that left both of us scratching our heads. We thought it […]
Content marketing continues to be one of the most effective ways to market a product, service or brand. When done well, the results can be astonishing. While Marketing Practitioners around the globe have embraced content marketing, there are still many who fear it. To help build your case, here are 5 brilliant tips from Content […]