Over the years I have worked with some brilliant people. I have also worked with some less than brilliant people. Thankfully there were learning opportunities from both. In fact, I have learned what to do and what not to do. Perhaps the biggest lesson however, is that good leaders don’t preach, they act. Here are […]
Whether you are biting the bullet and just starting to use social media in your operations or, you have been using social media for awhile, you would be wise to find the right consultant. But the question is, how do you know when your consultant is feeding you the wrong information? Well, there are signs […]
First off, a brand is not a logo. A brand is about the emotional reaction that your product and/or service causes. For example, how do you feel when you think: Apple, Range Rover or Canada Goose? What you thought and felt is the brand – good or bad! More importantly, ask yourself how do you […]
I have been thinking a lot about leadership lately. Between the volunteer work that I do and some pretty cool and specialized work with my clients, the conversations have really caused me to pause and think about what makes a leader, and in particular, a good leader. Is a leader born? Or, can someone develop […]
Let’s face it! We all want to be associated with people who are influential. One of the best things that can happen for sales is to have an Industry Influencer speak, blog or Tweet positive comments about your product and/or service. Having this third party endorsement from an independent Thought Leader can be gold. So, […]
Influencer Programs have been the buzz for some time and when programs are done well, there can be great business success. The key however, is getting it right. Here are 5 myths that could be hurting your bottom line: There are many opinions on Influencer Programs and more than one definition of an influencer. In […]
Simplicity. We all want simplicity, right? As customers we want simplicity when we have an issue. We want to contact customer service at the time it is convenient for us. We want to connect with customer service using the channel of our choice. After all, we are the customer. As business owners and managers, we […]
We all know people who would rather email than pick up the phone or even walk down the hall to talk to someone. Heck, if I am being honest, I have even done that. Sometimes it is done through laziness other times it could be to CYA. C’est la vie, right? For the most part, yes; […]
You have heard Mike Myers say, “If it isn’t Scottish, it is CRAP!” And on top of that, Arthur Herman wrote and entire book: “How the Scots Created the Modern World: The True Story of How Western Europe’s Poorest Nation Created Our World and Everything in It.” So, what is it about this great nation […]
I have been working with a number of clients lately who are really on the fence about whether they should hire a really experienced, knowledgable person who would be a member of senior management versus hiring someone whom they feel has a lot of energy and therefore could learn quickly. I have counselled them about […]