As a start-up, money and resources are tight. If you are lucky, you are at the point where people want to fund your venture. Either way, marketing can be expensive. But there is hope! Here are 5 ways that start-ups can really leverage growth hacking. 1. Get a Hired Gun Sure, you want the expertise of […]
Well, we are back. I admit it. We missed a couple of weeks. Tropical Storm Arthur cause great havoc for TaylorMade Solutions, our families, friends, local clients and neighbours. Two weeks ago we were into day two of now power, and day one of no phone service. I had no power for 5.5 days and […]
Once the darling of women across Canada and the United States for great yoga and leisure clothes, Lululemon seems to have lost its way. First came the less than stellar quality pants, then the comments that essentially only certain women can wear their pants without issues arising, and now marketing promotions that counter concerns about […]
We all think we can communicate. After all, we are all good listeners. We are all very good at sharing information and conveying messages. Right? Wrong! Most people are not good communicators. As we move through the corporate world, we are sensitized to “time is money”, “get to the point” and “what’s your ask?” Our […]
We are all customers. We are. So, I am not sure what happens from the time we leave our homes until we reach our respective workplaces. For some people they clearly forget what it is like to be a customer. For others, they don’t. And for the latter ones, we are most grateful. Today I […]
Well, we are now more than a week into the new Canadian Anti-spam Law (CASL) and many people remained as confused, or maybe more so, than before it came into effect. So, let’s take a high-level look at the What You Don’t Know (or may not know): 1. CASL does not apply to personal or […]
I first heard of this book while listening to The Current, a show on the Canadian Broadcasting Corporation. The interview, with host Anna Maria Tremonti, was fantastic. In fact, I thought that the interview was so good, so interesting and so inspiring, I did two things: 1) I waited for the podcast to be posted […]
It’s official. As of yesterday Canada’s new Anti-spam Law affectionately known as CASL came into effect. While many of us have been following, reading and sharing what we can about this new and somewhat ridiculous law, there is still a significant amount of confusion around it all. Not only do people still not understand what […]
Welcome to this week’s The Sunday Brief. As I sit listening to one of my favourite radio shows (and yes, I did say radio) and drinking a really great cup of coffee I decided to only write about one post this week. Why? Well, it is a post that echoes something that I have been […]
I recently met up with a former colleague who just didn’t seem herself. Years ago, when we worked together she was full of energy, ideas and vigor. Now, well suffice it to say she is not. She shared with me that professionally, and personally to some degree, that things hadn’t worked out quite the way […]