It’s officially summer. It’s hot. It’s humid. It’s road construction time. This all points toward shorter tempers and potential road rage. So, how do you lighten the mood in such circumstances? Well, you create a Twitter account of course! I am not certain who created @WestmorlandBrid, but whoever it is has a great sense of humour […]
Marketing and sales professionals all want to reach the C-Suite. But there are always two questions that come up in those discussions: 1) How do I reach the C-Suite? and 2)Does the C-Suite really even consume online content? Well, thanks to Forbes and Insights, there are some interesting answers to those questions. So, continue reading […]
If you have ever worked for or with nonprofits, you know that resources are tight! They have some of the best people working for them and they wear many hats. With that in mind, marketing is often something that is a nice to have, but not always at the forefront of activities. Resources, while talented […]
Welcome to this week’s The Sunday Brief. Like every week, I had a hard time selecting just three top picks of the week. On top of the many great reads I found during the week, I learned about someone I consider to be a remarkable young man and I want to share what he taught […]
Since the announcement that Canada is implementing new anti-spam legislation, affectionately known as CASL, there have been mixed reports on what this means. I, along with many others began writing about this new legislation hoping to clarify points and raise questions where there were uncertainties. Thankfully there have been many clarifications, but still many people have […]
We have all heard Hilary Clinton’s famous line of “It Takes a Village to Raise a Child”, suggesting that leadership and external influences can impact a child, for good or bad. Yesterday I learned about Ben Hamilton, an 8 year old who lives in my community. I live in a lovely little Village just outside New […]
This week the Influencer Series speaks with Mark W. Schaefer, a globally-recognized blogger, speaker, educator, business consultant, and author who blogs for one of the top marketing blogs of the world. Mark also has written four best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence,which […]
Welcome to this week’s Sunday Brief. The Sunday Brief is intended to be my medium to share with you a few of my top picks from the previous week in one short collection. I can’t believe that we are already in the middle of June. School is ending for another year and people’s minds will begin, […]
With Fathers’ Day only days away, I couldn’t help to think about my father. I only got to spend 11 Fathers’ Days with him, but during that short time, I learned a lot from him. So, I thought I would deviate from my normal blog posts to share this one in memory of my father. […]
Do hashtags confuse you? Do you wonder why people use them? Are you not really that sure when you should use them? Well, you are not alone. I recently presented to a group of really, really smart people and one finally asked the question they were all wondering: “how do you actually use hashtags?” Nearly […]